Sample
This is an example of the report every Care Plan client gets, once a month, by email. The business below is made up — the shape and the level of detail are exactly what yours would look like.
Harbour Fence & Deck
Monthly report · 9 August to 9 September 2026
Crispline Digital
Wilmington, NC
The month in one line
Eleven people filled in your contact form — four more than last month — and you now sit on page one for fence repair in nine of your fourteen towns.
The service-area pages we built in July are doing the work. Surf City and Hampstead came onto page one this month.
The numbers
11
Contact form leads
+4 on last month
24
Calls from your Google listing
+6 on last month
1,840
People who visited the site
+8.4% on last month
9 of 14
Towns ranking on page one
+2 towns
What this means
- Eleven form leads is your best month since launch. Nine came from a service-area page rather than the homepage — those pages are paying for themselves.
- Calls from your Google listing are up for the third month running. That listing is now your single biggest source of enquiries.
- Surf City and Hampstead both reached page one for fence repair. That was the target when we built those pages in July.
- Traffic is up 8.4%, but the better news is who is arriving — more people landing straight on a service page instead of the blog.
What we did this month
- Built and published four new service-area pages — Surf City, Hampstead, Rocky Point and Castle Hayne.
- Rewrote the deck restoration page so it answers what people actually search for.
- Added review markup so your Google star rating shows in search results.
- Posted three updates to your Google Business Profile and answered all four new reviews.
- Compressed 18 photos and fixed the slow gallery page — now under two seconds on a phone.
- Monthly check: no broken links, no crawl errors, SSL and backups healthy.
Where you rank
| What people search | What’s ranking | Position |
|---|---|---|
| fence repair Wilmington NC | Your website | 3 |
| deck restoration Wilmington NC | Your website | 4 |
| fence repair Surf City NC | Your website | 6 |
| pressure washing Hampstead NC | Google listing | 2 |
| deck builder Rocky Point NC | Your website | 14 |
How to read this. Anything 10 or below is page one of Google. We tell you which of your web presences is ranking — your website or your Google listing — because they are not the same thing. A listing at position 2 is good, but it is not your website, and it is worth knowing the difference. Plenty of reports quietly blur the two.
Next month
- Build the last four service-area pages — Burgaw, Wallace, Holly Ridge and Sneads Ferry.
- Push Rocky Point onto page one. It is at 14 and moving.
- Get three more reviews in. You are at 31; the firm outranking you in Wilmington has 58.
- Add before-and-after photos to the fence page — highest traffic, weakest images.
Crispline Digital · hello@crisplinedigital.com
Questions about anything here? Reply and I’ll explain it.
This lands in your inbox every month
It comes with the Care Plan — along with your reviews answered, your Google listing kept current, and your site checked over. No contract, cancel any time, everything stays yours.